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TE A ME Comes To Goa

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Herald |  GOA |  21-07-2016

TE-A-ME comes to Goa

Team Herald PANJIM:
One of the country`s exporters of tea, Madhu Jayanti Intl Ltd has launched an exclusive TE-A-ME flavor station at Taj Vivanta as they make a determined move to garner a share of the market in the State. This is part of a strategy to be part of a domestic tea bag market which is expected to grow into a Rs 1000-1200 crore category in the next 5-7 years. Launched in 2014, this brand of tea is available in 20 different varieties in the country, each having a unique and gustative appeal, said Sunil Parikh, India head, TE-A-ME Teas. The brand, he said, aims to connect with the economy plus segment or the health conscious youth and has already spread across 13 cities in the country and is present in most of the top retail stores. This is a deter-mined move by the 70 year old company which earns 85% of its income from the export market. The Rs 500 crore company has over 100 flavors which it exports to the world. For India, it has 20 flavors which it hopes will make its mark in a fast growing market. The company intends to have similar stands around Goa in the Taj chain depending on the response at this out-let. The company hopes its success in the international market will be replicated in the country. Sunil said the company commenced its exports in 1988 with just two countries and it now extended its reach to 42 countries with around 100 different varieties. Russia, the second largest tea drinking country, is its major market followed by Europe, Australia, Middle East and very recently it has reached South African countries where it claims growth in the double digits.

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